Hallyu: Influence of Korean Popular Culture(Paperback)

AUTHOR : Kim Do Kyun , Kim Min-Sun
ISBN : 9788952112019
PUBLISHER : 서울대학교출판부
PUBLICATION DATE : May 25 ,2011,
SPINE SIZE : 0 inches
PAGES : 504
SIZE : 8.9 * 5.10 inches
WEIGHT : 0 pounds
PRICE : $102.95
This book introduces one remarkable media trend related to the influence of Korean media products in Asian countries and Western countries. Since the early 1990s, the popularity of Korean media products, including television dramas, songs, and movies has skyrocketed in Asian countries and beyond. The enormous wave of popularity of Korean pop culture is referred to as Hallyu, the Korean Wave. According to earlier studies, the influence of Hallyu has been unprecedented, affecting the domestic culture and international relations of Asian countries and reducing the dominance of Hollywood in the Asian media market. Furthermore, it has been constructing a cross-national identity of ready consumers of Korean popular culture. Investigating this remarkable media phenomenon, this book examines the influence of Hallyu from its origin to the present and attempts to predict its future. Many scholars of communication, sociology, history, and international relations have produced a growing amount of literature and research on the subject of Hallyu over the last several years. However, so far, few efforts have synthesized the Hallyu phenomenon comprehensively or traced the influence of Hallyu for the last decade. Having observed the influence of Hallyu across national borders and the need to synthesize Hallyu research from diverse perspectives, the editors designed this book with two main purposes: the first purpose was to analyze Hallyu from as many diverse perspectives as possible, and the second purpose was to present Korean perspectives on the Hallyu phenomenon by providing international readers with analyses by Korean scholars.

Kim Do Kyun

Do Kyun Kim (Ph.D., Ohio University), Corresponding Editor, is Assistant Professor in the Department of Communication at the University of Louisiana at Lafayette and President of Acadiana Community Education Center. He is also an affiliate researcher of the Center for Climate Change Communication at George Mason University. He is an expert in the fields of diffusion of information and innovations, communicative interventions for social change, health communication, climate change communication, and social network analysis. He received the first Everett M. Rogers Award at Ohio University and was named the Everett M. Rogers Scholar for the 2005-2006 academic year. He has additional degrees in economics and political science and is particularly interested in examining the intersections between cultural, political, economic, and social forces as they influence rates of adoption of innovations that are of benefit to society. In addition to academic and social projects in the United States, he has been working on several international projects in Botswana, India, and South Korea.

Kim Min-Sun

Min-Sun Kim (Ph.D., Michigan State University) is Professor in the Department of Speech at the University of Hawaii at Manoa. She has authored numerous academic articles published in premier journals, investigating the role of cognition in conversational styles among people of different cultural orientations, including requesting and re-requesting styles, communication motivation, conflict management, and deception. She is author of the well-received 2002 book, Non-Western Perspectives on Human Communication: Implications for Theory and Practice (Sage). Her most recent work is in the area of cultural relativity of communication theories. She served as the Chair of the Intercultural and Development Communication Division of the International Communication Association and the President of the Korean American Communication Association. She was the Fulbright Specialist in residency at the University of Helsinki (Fall 2010) and is currently serving as the Editor of Korean Studies.


1. Hallyu from Its Origin to Present: A historical Overview _Do Kyun Kim and Se-Jin Kim 13
2. Globalization of Korean Media: Meanings and Significance _Youna Kim 35
3. Medium Hot, Korean Cool: Hallyu Envy and Reverse Mimicry in Contemporary U.S. Pop Culture _Hye Seung Chung 63
4. Cultural Politics in Japanization and the Korean Wave: The Changing Role of Nation-States in the Midst of Cultural Globalization _Dal Yong Jin 91
5. The Nexus between Hallyu and Soft Power: Cultural Public Diplomacy in the Era of Sociological Globalism _Jeong-Nam Kim and Lan Ni 131
6. Transforming the Image of the Other: Representation of North Koreans in Hallyu Cinema _Jong Hwa Lee and Mind Wha Han 155
7. The Blockbuster Auteur in the Age of Hallyu: Bong Joon-ho _Kyung Hyun Kim 181
8. Lost in Cinematic Translation?: The Lake House, Siworae and the Hollywoodization of Korean Culture _Keunmin Bae 207
9. Hallyu Reconsidered through Bakhtin’s Dialogism: Toward a Theory of Cultural Chronotope and Imagination _Eungjun Min 235
10. The Meaning of Korean Dramas in Japanese Fandom: Re-emerging Sentiment of “Asianness”
_Soobum Lee and Hyejung Ju 273
11. The Effect of Ego-Network and Cultural Familiarity in Hallyu _Jang Hyun Kim and Yoonjae Nam 305
12. Unveiling the Korean Wave in the Middle East _Sueen Noh 331
13. A Comparative Study between Hallyu and Telenovela: Strategies fo Media Globalization _Do Kyun Kim 369
14. Foreign Media Coverage of Hallyu and Suggestions for Public Relations Strategies _Hochang Shin and Hyung Shin Roh 399
15. Hallyu as a Strategic Marketing Key in the Korean Media Content Industry _Wonjun Chung and Taejun David Lee 431
16. Riding the Korean Wave of Multiculturalism: Review and Future Prospects _Min-Sun Kim 461

About Authors 491
Index 501