Diffusion of Korean Popular Culture in Western Countries

AUTHOR : Do Kyun Do Kyun David Kim
ISBN : 9788952129635
PUBLISHER : 서울대학교 출판문화원
PUBLICATION DATE : July 15 ,2021,
SPINE SIZE : 0.6 inches
PAGES : 252
SIZE : 6.1 * 8.9 inches
WEIGHT : 0.8 pounds
CATON QTY : 20
PRICE : $0.00
This book will also explain how advanced communication technologies contribute to the globalization of popular culture in this technology-driven global community.


Do Kyun Do Kyun David Kim

Do Kyun David Kim is Professor and the Richard D’Aquin BORSF Endowed Professor in the Department of Communication at the University of Louisiana at Lafayette. He has served as president of the Louisiana Communication Association and founder/director of the AI Communication Research Consortium. His research and praxis focus on the diffusion of innovations (DOI) and social marketing for social/organizational change and public health promotion. Specifically, he examines how the advancement of communication technology induces individuals’ attitude and behavior changes and contributes to public health promotion, how opinion leadership can be harnessed to transform organizations and communities, and how communicative influences affect decision-makings at the individual, organizational, and community levels. He has applied his knowledge and skills to diverse communication projects in many countries including the United States, South Korea, Japan, India, and Botswana. His research has appeared in many scholarly journals and books.

Preface
(Do Kyun David Kim)

Chapter 1. LOVE MYSELF: The BTS Campaign that Brings Hope to Teens
(Nancy Wiencek & Aimee Wiencek)

Chapter 2. K-Pop as a Case of Inter-Group Similarity and Acceptance in Cross-Cultural Communication
(Carolyn A. Lin, Suji Park, & Xiaowen Xu)

Chapter 3. Soft Masculinity in K-Pop and Fans in the United States
(Hyeri Jung)

Chapter 4. Neo Culture Technology: Affective Fandom and K-Pop in America
(Samantha James)

Chapter 5. “Oppa, Gangnam Style!”: The Accidental Persuasion of Asian Creativity, Authenticity, and Masculinity in American Pop Music
(Chen Yang)

Chapter 6. To Lose Your Path is the Way to Find That Path: The BTS Narrative, Mental Health, and US Fans
(Hannah Christine Fassbender, Xzavior Rain Sweeny, & Cheryl L. Nicholas)

Chapter 7. My First Taste of K-Drama, Boys over Flowers: Analysis of an Autoethnography
(Hayley Rummel & Do Kyun David Kim)

Chapter 8. A Mirror Image of the Self as Other: The Korean Adoptee as a Hybrid Consumer of K-Culture
(Aino Rinhaug)

Chapter 9. Bonding over K-Drama: Cross-Cultural Influence of K-Pop Culture in South Asian Immigrant Diasporic Families
(Rukhsana Ahmed & Zerin Mahzabin Khan)